A new year starts with new happenings. We all expect new fashion and trends in the new year. Some stay forever, which leads the rest of the market. But some are lost as time passes. Web design trends are not out of this. Every year we get to see new trends that lead the market. 2020 was hard.
We're all feeling a little frantic, what with the gallons of hand sanitizer, awkward Zoom sessions, and the impending worry of uncertainty. Regardless of the circumstances, we all did our best to get through it all. Many of us invested time in learning new design abilities. And some of us had just finished making sourdough bread. We all have coping mechanisms.
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Thanks to 2023, the preceding year was not harsh. The flood of businesses began, and so did market trends. When it comes to web design, we always keep an eye on online trends. There are 33 new web design trends we anticipate seeing throughout 2023. We hope this list helps you make the web more inclusive and accessible.
To have a touch of extra brightness in 2023, here is the list of the top 33 web design trends to look out for. So let's check out:
We saw many of the old stuff becoming cool again and then going even cooler in turn. Think mustache and jeans on the handlebar. The shelf life of Irony is shorter.
Retro typefaces have had the same popularity and flow, and many designs with typography vintage have not aged well.
But a little resurgence happened in the type-back retro. The same stale typefaces are not seen. Instead, styling and some creativity recapture the old typefaces.
On Spotify's Carnival promotion website, we notice this combination of old and new. They inspire fresh life into conventional courageous typefaces with little innovation instead of becoming boring and cliché. This fantastic example of old typefaces with a fresh and contemporary twist while keeping them readable.
On this website for the event organizing business Goliath Entertainment, you get a sense of retro-futurism. The audacious typeface nodes to the past and nonetheless seems quite attractive.
We look forward to a creative typographical reproduction as 2023 develops.
For years, the effect of parallax scroll has been a trend in website design, and we expect that in 2023 you will find more nuanced and innovative explorations of parallaxes.
Recall that excessive movement in effects with parallax might impair vestibular problems since the illusion of profundity and movement can create dizziness and confusion.
The website of Alice Lee incorporates parallax effects to give life to its image to adapt to the location of the mouse. The amount of motion is minimal and is within the hero's limits. The parallax with restraint and aim is an excellent example.
Not every animation in parallax must create great motions on the screen. More subtle uses have also been observed. This impact may almost totally be missed in this Green Meadow website design. However, this delicate disclosure of the text generates sufficient juxtaposition to draw attention to every text block.
Next year we will be delighted to see a discreetly employed parallax scroll, not as a flash but as a tool to stress and highlight crucial information portions.
Horizontal scrolling, once considered a web design faux pas, is making a comeback.
More and more site designers are experimenting with horizontal scrolling. Those that do it well disrupt the pattern not to be unusual but as a practical strategy to gradually reveal supplementary information, such as in an image gallery.
The homepage of the Momento Design Studio features a clear indication next to the main button, which is also a link that will gently slide into the featured works. The movement on the scrolley is smooth and not too lengthy so that the graphics are bright.
The McBride Design displays enormous photographs of your work without too much space on the page using a horizontal scroll. They are also shown at the bottom right corner to indicate the page's horizontal scroll expectations.
The 3D design is a long way from GeoCities' blocked and smooth edges with the arrival of higher resolution displays. We saw high-grade 3D images woven into site designs smoothly. They enhance the overall user experience instead of being gross distractions.
Sennep creative agency throws 3D components on their website in profound detail. Between all the design aspects, there is a good feeling of harmony. This is an excellent illustration of how 3D can create an increasingly greater effect in basic layouts.
With this whimsical, amazing hero animation, Yaya put her 3D love at the front and center of his webpage.
And they have a bright design with a three-dimensional form, dropping shadows, gradients, and layered elements like this example below from the presentation software firm Pitch. These features of 3D design make this design come to life.3D components bring to every site a sense of singularity and depth.
Most consumers obtain higher Internet speeds because of their multimedia web experiences. The combination of graphics, texts, video, and audio creates a rich experience for users.
It is responsible for addressing a range of aspects to make successful and accessible use of multimedia. More video accessibility materials are provided here.
The website of Nicolas Errera contains playback options for a nice background video: it may also be played by click. It also includes a subtle animation that shows how distant you are from the video.
In so many diverse fields, multimedia experiments work. In the next example, we see a Black Yearbook screenshot. The book, published by Adraint Bereal and his companions, shows how African American students attend mainly white schools. The book shows what African American students do. All videos clearly show full playback controls. Lovely filmed cinematic scene cuts at the start of design from one scene to the next with a seductive background score that seems like the film trailer. Behind this introduction, there is a desire to get you to know more about this book and its movement.
And for something out of the ordinary, with MSCHF, the infamous firm behind several viral web bases, we will complete the collection of multimedia samples. The out-of-the-box design of MSCHF crosses the line of brutalism, which combines strong typography, text message, and other features.
And don't forget about the wonderful immersive experiences that make use of the greater realism with multimedia adventures (AR). AR is more than just searching for Pokémon on your Apple or Android device. New technologies like the WebXR API and Wayfair Technologies' software have made this sector practically accessible to everyone.
Jeep used augmented reality (AR) for their "Get & Price a Jeep" website. For those who dislike going inside car dealerships, this provides a relaxed and stress-free environment. More retail and e-commerce websites use augmented reality to help sell their products and allow potential customers to buy them.
Web designers have weaknesses in rigid grids and flat slabs of solid color. Grainy textures might help things feel more realistic.
The charm of graininess may be seen on this website for Studio Gusto. It employs lo-fi design elements to provide a rougher user experience that seems more natural than the glossy perfection seen in many online designs.
8. A preference for subdued colors
Subdued hues, like grains, may give a design a more natural vibe.
For example, Magic Theater Studio uses a light color palette, as well as dark blocks of green, to create a clear contrast between elements of this site design. These subdued hues serve as an excellent backdrop for the hand-drawn text and graphics. There's a barely audible buzzing noise in the background, as well as some displacement in the light and dark backgrounds, which gives the design a really lively vibe.
This marketing portfolio for Bobby Rowe below is a celebration of color, with educational and humorous text about the job he performs. It might be difficult to develop a site design that is well-rounded in its brilliance, but Bobby Rowe succeeds with this design. There is a good mix of subtle and strong hues.
Web development has made significant efforts toward providing more tailored experiences. This can range from adding a choice between dark/light mode and various means of modifying a site's design and navigation to delivering material personalized to one's preferences, such as Spotify's bespoke playlists.
New design principles and algorithms are transforming the internet from a passive to a user-centered experience. In the future, we can expect that there will be an even greater emphasis on satisfying the requirements, interests, and tastes of users navigating websites.
Gaussian blur is fantastic for adding a swirl of soft focus to photos and gradients. This effect has been around for a long, but designers have begun applying it in increasingly prominent places in site designs recently.
Moment House's site opens with a lovely gaussian blur of color rather than a hero picture. This adds atmosphere and connects directly to the Los Angeles cityscape pic that follows. It brilliantly catches the lens of golden light and haze through which Los Angeles is perceived.
Monograph Communications has a gaussian blur in the backdrop. This fluffy merging of red, purple, and blue contrasts nicely with the straight lines and powerful writing that it is overlaid with.
The user experience portfolio I am a Tamara uses the same technique for adding a gaussian blur to the backdrop.
Good books incorporate a gaussian blur vapor-like bubble. The screenshot below doesn't do it justice, but it appears to be something concealed behind a white screen. We observe the form move and revolve, but we never get a good look at what it is. This serves as a great visual anchor and draws attention to the call to action underneath it to read their top 12 suggested books.
We love seeing things that have been there for a long time, such as gaussian blur, becoming increasingly popular in the hands of designers who use them in new and intriguing ways.
We have seen how designers are telling stories through scrolling. Scrollytelling is a type of visual storytelling that enhances the tale and draws you in.
The finest scrollytelling applications exercise restraint:
Keep movement to a minimum in a limited space.
Interactions should be on the user's terms: give clear playback controls for playing, pausing, and stopping interactions and movements.
Ensure that any scrollytelling components contribute to the tale rather than detract from vital material.
Our own Web Design Art History site tells the tale of how art history influences web design through modest, subtle animations and stunning pictures.
Play "Back in Black" by AC DC since the dark mode was coming to more televisions in 2023. More designers are adopting the dark mode approach, with black serving as the ideal dark backdrop for design components to explode off the screen.
Obys Agency created a wonderful homage to fashion designer Peter Lindbergh in the sample below, blending a softly textured black backdrop with gorgeous serif typography.
Don't be scared to go black with your own design work in 2023.
There was a time when web pages were merely texted with a few photos or pictures. Designers are now generating work that engages with consumers on a more personal level as web design has developed. Cartoon images have grown in popularity as a method to add a touch of humanity to web pages.
There are several sources and artists who create wonderful cartoon images. Blush is a fantastic venue for finding bespoke character illustrations, such as this fantastic collection from Vijay Verma.
Cartoon illustrations provide a lot of imagination and help to make a brand more approachable. In the coming year, we want to see a larger cast of characters in site designs.
Grids are basic, but they provide a lot of versatility in terms of how they may be used in a design. Geometric grids are gaining popularity as a means to arrange a layout while maintaining a clean and strong appearance.
Hudson Gavin and Martin's design use blocks for both navigation and content aspects. These large color squares are a lot of fun to move around and do a great job of holding your attention.
Geometric grids do not have to be arranged uniformly. Flamingo has a more uneven geometric grid, although squares and lines serve as the backbone of their design. Throughout, the heavier weighted lines accentuate the square forms.
In this geometric grid layout for the cosmetic firm Skin Labs, we get a lovely arrangement of squares and sharp lines for a lighter touch.
Geometric grids should be in every web designer's toolset since they provide a strong framework and a simple presentation.
Cursors are one of the most underutilized components of web design, with most of us happy with a simple arrow. It is quite an accomplishment for a designer to transform this minor area of a website into something fascinating.
We had discussed HGM Legal and their usage of geometric grids, but they also have an out-of-the-ordinary strong black cursor.
The Pen Tool takes their circular cursor a step further, combining motion and text for a psychedelic effect.
Or have a look at this morphing circular cursor by Büro, which changes appearance based on whatever design element it is hovering over.
In 2023, we wanted to see more creative interpretations of what a cursor can be.
We've been pleased to see scrolling cards becoming more common in design. They offer a snappy motion to a website and are a terrific method to convey information, whether scrolling horizontally or vertically.
For its scrolling cards, this website for Ofcina employs an eye-catching rainbow of hues.
Card layouts have been around for a long time, and we love watching them take on new scrolling paths.
Sparse white creates a clean style, and any components with color stand out much more.
This design for Latinxs Who Design features a lot of empty space and a hover effect that turns each designer's black and white image into full color.
Even a simple, minimalist design may be a compelling experience when combined with micro-interactions, animations, and other dynamic effects.
The User Experience Database likewise employs a colorless design style, making it simple and easy to read.
Offering audio as part of a design eliminates barriers to accessibility for those with visual impairments as well as those who like to listen to a big piece of text on a website. For example, The New York Times does an excellent job of incorporating audio into several of its featured items.
We want to see more audio alternatives on websites in the future, offering consumers more options for how they want to interact with the material.
With digital technology replacing so many previously tangible products, there has been a resurgence of ancient media. The success of vinyl albums demonstrates that people desire to experience something than a series of zeros and ones.
Print-inspired layouts satisfy people's urge to connect with something in the physical world. Classic graphic design features such as magazine layouts and other components of traditional graphic design give a connection to the tactile experience of print on paper.
Both the Home Run Studio example above and the Foundamour example below take influence from print, giving them a familiarity and connection to publication.
Design systems are quite effective. It is simple to make updates or modifications, as well as quickly generate replica websites, by utilizing a CMS to construct repeating layouts and associated collections. They are important for any company in producing and managing its designs, whether they are employed on a small or large basis.
We've also spotted several extremely handy applications that appear to be out there to make design system workflows even easier. Zero height serves as a concentrated location for task management and collaboration. Figma provides templates as well as other design tools. In addition, Webflow's CMS collection can power any size design system.
The absence of code does not imply the absence of all code. Developers and programmers will always be needed. The absence of a code indicates that certain areas of knowledge are now available to people who would otherwise be excluded. It allows anyone with an idea or a vision to make anything.
Designers may become front-end developers without writing any code. Writers can advance to become web designers. And small company owners have the opportunity to enter the world of eCommerce. No code, no matter who you are, allows you to become something more. It blurs the distinctions between non-designers, designers who merely design, and coders. It draws people together to work together.
It's been fascinating to watch the creation of new no-code platforms, as well as design courses that incorporate lessons on the subject in their curriculum. We can't wait to see what occurs in 2023 with the no-code movement.
The previous idea that sans serif fonts were the default font type for web design has shifted with the times. Indeed, web designers have always favored sans serif typefaces for their clean readability and straightforward structure.
In 2023, screen sizes and resolutions were greater and crisper than they were previously. In contrast to their "outdated" forefathers, such as CRT displays from the 1980s, the displays we today design for are more receptive to embellished, heavier serif fonts. Serif fonts, for example, seem less crowded and more readable on larger displays due to extra space surrounding the text. Similarly, the increased resolution makes heavier or more famous lettering appear sharper.
There are certain serif font families that designers have grown to admire, with a strong affinity for "elegant"-style typefaces. The well-known typeface families Georgia and Times are two examples (both found in Google Fonts). Less well-known typefaces, such as Portrait and Noe Display, have also gained popularity.
As shown in the sample above, ferdu.be (who, by the way, won our August 2020 Showcase) use Noe Display for their hero text, which is undeniably readable and clear against the dark background. There is enough room around the word for each letter to be clearly carved and identifiable.
A company that makes protein bars, Lupii has dynamic typographic components that employ a sentence or group of words to decorate. This innovative design trend is apart from the type-related strategies we're used to seeing, such as developing a bespoke font or utilizing smart font matching.
In contrast to the usual horizontal, left-to-right sentence arrangement, an animated string of words is frequently arranged in a specific shape. Finally, the element's job will always be aesthetic rather than functional, rather than as a text to be read. Typically, designers may utilize this method to express a branding or marketing aim, producing a desired atmosphere or visual theme.
Lupii mixes the customary with the unexpected. On the left, you'll see an H1 with the product's value proposition, a short description, and a call to action button. On the right, an animated swirl of text expands on the product's added value in a more casual, customer-centric tone of voice.
Diangelo Santos, another August 2020 showcase winner, is a Brazilian branding and digital designer who works as a freelancer as well as at GeekHunter, a job marketplace for programmers and developers.
It is no surprise to us that global communication has embraced digital contact. People are continuously engaging through their keyboards, whether they are 5,000 kilometers distant or 5 meters away within the same house. Emails, chat apps, group forums, and so on are examples of this. Things have progressed far beyond words — alphanumeric letters accompanied with amusing emojis in written text components are now an essential component of our digital language.
The growing popularity of emojis has also made its way into the toolbox of web designers. Web designers have embraced the humorous, lovable language of emojis, including them in their website content. Using these illustrated gestures is now an efficient and simple technique to convey brand emotions and nonverbal marketing in a language that people of all backgrounds understand. This method is effective for interacting with target groups that speak a variety of languages and dialects - your brand voice can now be heard in a visual format—in a nonverbal way.
One of the most noticeable distinctions between print and web design is the use of light colors in online and interface design. When employed in print design, the quality and visibility of light colors are frequently damaged, losing their richness and looking more opaque and muddy.
On-screen, light colors have the opposite impact and may even be favored over dark, stronger hues. The brightness and clarity of the screen may actually make such colors appear overpowering and even distressing to the human eye. Designers have recently recognized the benefit of utilizing light hues to prevent the latter. In reality, the extra advantage of utilizing light colors in web design extends beyond the aesthetic experience of the visitor - light colors are also favorable to user engagement.
The relaxing impact of light hues frequently motivates people to linger on the website for extended periods of time, appreciating the color palette's tranquility and warmth. The mild mustard-like yellow and faded maroon-like red of Dockyard Social's homepage resembles a fading sunset, providing an aura of peaceful peace of mind.
A completely distinct color trend may be seen at the opposite end of the color spectrum. More and more designers are migrating toward employing very bright hues, with a strong emphasis on primary colors such as red, blue, and yellow. This frequently incorporates many intensely contrasting primary color combinations, reminiscent of comic-book themes and 90s-style motifs. It goes without saying that these color palettes frequently target younger consumers, emphasizing a cheerful, vibrant feel.
The color palette for Goliath Entertainment's website accurately depicts their design material – old-school PCs from the 1990s, rotary telephones, boomboxes, and other classic products that the 90s generation would instantly recognize.
Printing in color was not always a possibility in the journalism sector. Newspapers would use black and white, hand-drawn drawings made by cartoonists to add visual touches to their material. This one-of-a-kind, cartoon-inspired aesthetic made up for the absence of colored images and graphics.
To augment the vast quantity of text that a newspaper or comparable publication is obligated to provide, cartoonists began utilizing black, texture-based images. The brilliance of these graphical features is demonstrated by the way they balance out textual pieces by relieving the reader's cognitive burden with simple, entertaining visuals.
Having said that, texture-based images are now generated digitally, which naturally results in there looking slightly different from their hand-drawn forefathers. This simple design modification results in a more consistent shade of black as well as more exact symmetry and alignment. The hero picture style on Mailchimp's site differs somewhat from the three-column section with three black digital drawings.
It will be amazing to watch this design trend emerge in 2023 and dominate the digital design world, whether it is identical to the original style of texture-based graphics or not.
The black illustration pattern (explained above) that web designers have grown to love has also become popular in other formats: black outlines around various elements on their website. These black lines and borders come in a variety of thicknesses and are frequently used as page separators, notably as grid boxes of various sizes.
What we especially like about this new design style is how its design components frequently merge black lines and graphics with genuine photographic photographs, as seen in Roze Bunker's design scheme. These graphics often consist of a whole photograph or a cut-out. In any case, the black borders and accents have a significant influence on user engagement. Because of this enticing style of visuals, website visitors usually always notice these pictures right away, paying their whole attention to the messages and experiences that the designer wants to convey.
The 90s aesthetic style has also made a resurgence in web design trends, this time in the form of basic shape motifs interwoven across design schemes. These two-dimensional form images have only one hue and no depth or texture. Examples of these form types may be found on the Happy Socks website, which employs two-dimensional design on their product packaging and across the site.
These simple shapes may also have text printed on them and are frequently evocative of the 80s or 90s sticker design. These shapes can also be utilized as static or dynamic buttons or as a sticker advising us of a limited-time offer. Whatever these stickers look like or what they entail, their common goal is to pique the interest of the website visitor.
This second trend is for individuals who are less comfortable with internet buying. The most difficult aspect of purchasing items online is not knowing what they look like in person. Many e-commerce sites have begun to use 3D simulations to give a visual answer to this issue. We should expect even more advanced 3D visualization capabilities in 2023, with intricate complexities and exceptionally high resolutions.
Adidas' 3D simulated images show two of the most significant drawbacks of merely seeing an item of apparel online. Their photography enables internet customers to have a better idea of the jacket's fabric texture and how it appears from various perspectives. These are the kinds of facts that internet customers are seeking for.
The notion of a collage in the arts sector dates back to 1914, especially in France, at a period when cubism, an early twentieth-century art trend, was prevalent. Collage art concepts are common in many media forms, such as newspapers, magazines, and posters, but are uncommon in digital media.
College art has lately made a resurgence thanks to social media. Collages, a popular style for Stories and news feed material, have also made their way into the site design. A collage on a website would often include a full-width visual, a precise cut-out of an image (usually a photograph), and a combination of solid color graphics and patterned drawings.
The collage-like collection of t-shirts in Urban Outfitters' "BEST GIFTS" graphic card promises online buyers that this retailer provides a broad selection of designs, boosting the possibility that they'll find things suited to their particular style.
Creating surrealist-style websites, many designers have taken the collage art trend a step further. This approach is distinguished by the placement of pieces on unexpected, odd backdrops. Gucci, for example, displays each handbag on a distinct image-based backdrop. Shoppers may then perceive each item in a completely new light. Suddenly, each handbag's appearance and feel, as well as its stylish mood, have an extra depth.
Surrealism in web design also includes flashy colors and textures that showcase the creator's creative, imaginative thinking. As time goes on, a rising number of e-commerce enterprises are embracing this trend to promote their products in a creative, expressive manner.
Last but not least, website menus — one of the most important aspects of an interface — have been at the heart of various design trends. This is what we term a "half hover gallery, half navigation menu," a twist on the usual menu layout. At first glance, it appears to be a typical, ordinary menu, but when hovering over, graphics surface, offering a preview of the stuff, we'll see in the following step.
This fascinating experience may be taken a step further (as shown with CHIVI CHIVI): each single menu item you hover over (nearly always) displays a distinct image, representing the rich, varied experiences that await us on every page we visit.
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That's the nature of trends: some things will last for a short period of time, while others will persist for long periods of time. Following the current fads is a smart way to get immediate attention. The trendy ones on the list are yours to select, but make sure to keep them simple and user-friendly.
A design that conveys your brand personality should also be considered. Keep it basic if your brand prefers simplicity, and make it inventive if your company desires creativity. Additionally, don't forget to include your audience's flavor and selection choices. However, if any of these seems difficult for you, then feel free to contact Graphics Design Limited.
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